![]() IKEA adopts Franchising that gives the company the ability to grow internationally, maintain an entrepreneurial spirit, safeguarding underlying concept and serve their and people’s best interest (IKEA, 2021). ![]() IKEA was 39th world top brand with $15.3 B value (Forbes, 2019). ![]() ![]() IKEA is the world-leading design-sell and ready-to-assemble furniture, applicants and accessories retailer, it was established in Sweden in 1948 and grown since then to have 433 stores, 211,000 co-workers in 50 countries. ![]()
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February 2023
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